YouTube Ads Tutorial 2019

Learn YouTube Advertising in ONE video by watching me create Google Ads video campaigns from start-to-finish. In this video, we’ll go over what YouTube Ads is, how to get started, video production, Google Ads video campaign setup, we’ll launch actual campaigns, and finally, see the results of this two-day experiment.

If you’d like to watch it on YouTube, see my YouTube Ads Tutorial on YouTube.

Current YouTube Ads Tutorials – there’s not many – show you how to setup a Google Ads video campaign. In my opinion, setting up a video campaign is NOT an adequate YouTube Ads tutorial.

Continue reading

Free YouTube Ads Crash Course

30-minute YouTube Ads crash course

I recently created a YouTube Ads crash-course on CourseNode. It will help anyone that wants to get a high-level overview of YouTube Ads BEFORE getting bogged down by the details.

In other words, this crash-course gives you a 10,000 foot overview of YouTube Ads so you can decide if it’s right for you. If you work at a digital marketing agency, this 30-minute training will be pretty valuable since it provides you with an actionable, step-by-step roadmap.

You will find a YouTube Advertising checklist PDF that you can download and use while you work through the process of planning and executing your YouTube Ads strategy for your business or clients.

Continue reading

Google Ads Video Ad Sequence Campaigns for YouTube Ads

Ad sequencing for video campaigns

In this post, we cover:

What is video ad sequencing?

  • Video ad sequencing is a campaign “subtype” that allows you to show a series of videos in a specific order that you define, to an audience.
  • Here’s another definition. With video ad sequencing, you can tell your product or brand story by showing people a series of videos in the order that you define. You can use a video ad sequence campaign to build interest, reinforce a message, or create a unifying theme.

How does video ad sequencing work?

  • An ad sequence campaign is made up of a series of “steps”. Each step can be thought of as an ad group within the campaign. Each step has one video associated to it.
  • When your ad sequence campaign is live, people will see the first step in the sequence.
  • After a person sees the first step, they are eligible to see the second step, and so on until the person makes it all the way through the ad sequence.

Continue reading