On August 19, 2019, Google Ads announced somewhat under-the-radar that Accelerated delivery will no-longer be available for search campaigns, shopping campaigns and shared budgets.
- Search, Shopping and shared budgets will no-longer be able to use accelerated delivery by October 1, 2019.
- For now, display and video campaigns are not effective by this news.
- Starting Sept. 17, 2019, choosing Accelerated delivery will no-longer be an option; the only option will be “Standard Delivery“.
- Campaigns using accelerated delivery will be switched to standard delivery by October 1, 2019.
I’d like to unpack Google’s announcement to shed light on how weak Google’s reasons are for removing accelerated delivery. In-fact, their reasons given have little to do with accelerated delivery and more to do with illogical campaign management. Google wants you to just accept their propaganda as truth and not question their reasoning.
You might as well… you have no choice anyways.