In this post, we cover:
- What is video ad sequencing?
- How does video ad sequencing work?
- What metric determines if the person progresses through the ad sequence?
- What is “ad sequencing” in the context of Google Ads campaign?
- What bidding strategies are available?
- What type of video ad formats are available?
- Why would you use video ad sequencing?
- How quickly are the videos shown to users?
- What are some creative ways to use video ad sequencing?
- What type of results might you expect?
- What are some unique features about an ad sequence campaign?
- What networks can ad sequence videos run on?
- What targeting methods are available for sequence campaigns?
- What is the frequency capping for ad sequence campaigns?
- What are some advanced strategies?
- What does Google say ad sequencing is for?
- Where requirements are there?
- Could ad sequencing be a useful way to get more video views?
- Can I adjust or re-order the video sequence steps?
- What happens if I add a new video to an existing sequence that’s running? OR, what if I re-order the videos while the campaign is live?
- What if I remove an ad?
What is video ad sequencing?
- Video ad sequencing is a campaign “subtype” that allows you to show a series of videos in a specific order that you define, to an audience.
- Here’s another definition. With video ad sequencing, you can tell your product or brand story by showing people a series of videos in the order that you define. You can use a video ad sequence campaign to build interest, reinforce a message, or create a unifying theme.
How does video ad sequencing work?
- An ad sequence campaign is made up of a series of “steps”. Each step can be thought of as an ad group within the campaign. Each step has one video associated to it.
- When your ad sequence campaign is live, people will see the first step in the sequence.
- After a person sees the first step, they are eligible to see the second step, and so on until the person makes it all the way through the ad sequence.