Keyword Grouper is now available on CourseNode.com!
What is Keyword Grouper?
Keyword Grouper is downloadable keyword grouping software for Windows operating systems that helps you automatically group keywords into common themes quickly and easily.
The software has keyword grouping tools that give you the flexibility and control to decide how granular or broadly you want to group your keywords. It’s easy to quickly change between a broad keyword grouping strategy and a granular keyword grouping strategy by changing the program’s minimum number of keywords per ad group threshold.
If you’re looking for a tool to group keywords – without a burdensome monthly fee – pick up Keyword Grouper for the one-time cost right now complete with training that shows you how to use the software.
It doesn’t matter if you’re a seasoned paid search professional, or an absolute beginner. Keyword Grouper is easy to use regardless of your background or prior experience.
Used by over 700+ customers since 2013!
And yes, even though it’s been around for a while, it’s still a very relevant and useful tool for grouping keywords.
Here’s how it works.
Step 1: paste your keyword list
When you first open the program, you are presented with a screen to enter your keywords. All you do is copy and paste your keyword list into the text area. In theory, you could paste a bizzilion keywords into the program in this step but it’s not recommended.
Keyword Grouper is ideal for grouping 10,000 keywords or less at a time. To be clear, you can group OVER 10,000 keywords; but the time it takes to group them grows exponentially the more keywords you have.
Past customers have told me that they’ve used Keyword Grouper to group hundreds of thousands of keywords, but it took a long time.
My Personal Recommendation
If you need to group anything over 50,000 keywords, Keyword Grouper probably isn’t the right tool for you because 1) it will take a long time, and 2) there’s no guarantee that you’ll like the results it outputs.
I’ve entered my keyword list. Now what?
After you’ve entered your keywords, the next thing to do is standardize your keywords by removing unwanted characters from your keyword list.
I call this process “cleaning” your keyword list.
Removing unwanted characters makes phrases more similar to one another – which is important in any keyword grouping process.
To clean your keyword list in Keyword Grouper, click the round circle arrow icon.
The program will look at the keywords in your keyword list and return a unique list of non-alphanumeric characters that it found. If you have a really messy keyword list, you can find some pretty odd characters during this step.
I have used Keyword Grouper many times in the past just for this feature! It’s very useful for quickly preprocessing text data.
The characters that are inside the box next to the circle arrow will be removed from your keyword list if you click the blue magnifying glass replace icon on the right.
The box to the left of to the blue magnifying glass replace icon is asking you: “What do you want to replace these characters with?”
Usually you want to replace these with an empty space (spacebar) but you could replace with some other character, or nothing at all.
Replacing with nothing can cause problems though.
For example, if a dash (-) was one of the characters to replace, the keyword:
"2-in-1 laptop with AMD A6-9220e processor"
"2in1 laptop with AMD A69220e processor"
which is why I almost always recommend replacing with a blank space.
Click Next and we’re done with step 1.
Step 2: generate common themes
Step 2 of Keyword Grouper lets you analyze the keyword frequency / keyword density of the words and phrases within your keyword list.
The Keyword Grouper settings controls how keywords get grouped.
These are the settings:
Let’s go through these settings:
- F1, F2, F3, F4, F5 – the “F” stands for “F”requency. For example, if you wanted to create groups using only 1-word phrases, you would only select F1. If you wanted ad group names to be outputted with 1 and 2-word names, you’d choose F1 and F2.
- Keyword match types – you can output broad, phrase and exact match type keywords. This means, for each keyword that you have, a new instance of that keyword will be created for each match type that you select.
- Remove duplicates – removes duplicate keywords and short keywords. I recommend to just always leave this checked.
- Group each keyword into its own Ad group – this creates what some people in paid search call “SKAGS” or “Single Keyword Ad Groups”. This settings takes each keyword and will output an ad group with only that one keyword for each match type you have selected. For example, if the keyword was “keyword grouping software” and I selected Broad, Phrase and Exact match types, an ad group named “Keyword Grouping Software” will be created and inside that ad group will exist the keyword “keyword grouping software” three times with broad, phrase and exact match types.
- Keyword Grouping methods – when you press the “Generate common themes” button, it outputs keyword grouping suggestions.
- Strict word order – this method requires that the words within the keyword phrases must appear in a very specific order
- Any word order – this method says that the words can appear in any order, just as long as they all appear in the keyword phrase
- Strict then any word order – a strict word order method is applied first, then a second pass through looks for words in any word order and collects them in the same group
- Minimum number of keywords per ad group – this sets the minimum threshold need in-order to create a group. If you set this number high, fewer groups will be created but they will be broader groups. If you set this number low, you will end up with more tightly related ad groups, but there will be more ad groups (granularity).
- Campaign – enter text here if your goal is to create Google Ads campaigns from the keyword grouping output. This adds a column named “Campaign” to the outputted results.
- Merge singular and plural words into the same group – a very simple-stupid approach to trying to merge singular and plural keywords. This only works for English words. If you have English keywords, I’d recommend keeping this checked because even though it’s dumb as a rock, it will still try to merge groups where their only difference is that the words end in “s”.
- Ignore groups ending with – enter some phrases in this box if you want to prevent Generate Common Themes from outputting potential ad groups that end with a specific word or phrase.
- Ignore groups beginning with – enter some phrases in this box if you want to prevent Generate Common Themes from outputting potential ad groups that begin with a specific word or phrase.
- Ignore groups that contain – prevent potential common themes to be generated if they contain a specific word or phrase. This box is EXTREMELY useful! What you should do is enter stop words here. Here’s a starter Stopwords List to give you a good foundation.
- Groups must contain – if you only want Keyword Grouper to output generated common themes suggestions with a specific word or phrase, type those words or phrases in this box.
After setting the settings you want, you click the “Generate Common Themes” button.
You will most likely have to go back and forth with the settings a few times to get the output you like.
Alternatively, if you have very specific groups that you want to prioritize, you can click the “Add common themes” button:
In the “Add themes” box, you can enter a list of words or phrases.
Use this feature when you want to pull out brand names, geographies, competitor terms, or you have well thought-out groups that you want to create first.
The phrases you add to the “Add themes” box will be prioritized to be grouped first above all other potential groups.
Click Next to preview what kind of groups would be created.
Step 3: preview the results
Step 3 is a preview step. Here, you get to see what keywords would be put into what groups.
You get to make a judgement call whether you like what you see or whether you want to go back and make some more changes to the settings.
When you are happy with the preview, move onto step 4 – the results!
Step 4: export the results
The results are outputted in an easy-to-copy table format. Select all (CTRL + A), copy (CTRL + C) and open Microsoft Excel, Google Docs or some other spreadsheet program and paste (CTRL + V) it in.
You can also export the results to a file by choosing the Export button in the bottom-left.
Keyword Grouping Demo
What can I do with the Keyword Grouper output?
- You can perform a
=VLOOKUPto merge and bring over the Ad Group column to an existing analysis like a keyword volume estimate. I show how to do this in my Keyword Grouper software demo.
- You can copy / paste this output into Google Ads Editor or Bing Ads Editor to create your entire Google Ads campaign structure.
Imagine a tool that can help you build PPC campaigns automatically with relatively little effort. That is this tool.
If you need software that can group keywords AND create ads at the same time, check out my PPC Campaign Generator tool. It has several other (better) keyword grouping tools and also generates highly relevant ads tailored to each ad group.
Is this tool perfect? No, not by any stretch of the imagination.
It has its nuances and weird quirks. It wasn’t built by an experienced PhD in natural language processing. It sadly can’t handle mega-sized keyword lists very efficiently.
For all these reasons, I am planning on making Keyword Grouper 2.0. If you’d be interested, let me know in the comments below!